MARKETING AND BRAND IDENTITY

Posted on by Maarit

I have worked with sales and marketing for about ten years. I have created content for various marketing channels (e.g. social media channels and website). I have also participated in event marketing and organizing of events (maritime fairs and webinars) and handeled internal and external communication (writing press releases, internal and external newsletters, articles).

In my work I have supported and developed the company’s brand identity, by graphic design and quality assurance tasks.

My most recent task is to coordinate the reform of the new company website – planning together with the team how the new website could be more user friendly, modern and selling from 1.1.2023 forward.

Below you can find a small sample of the marketing material I have created or cooperated with, in order to reinforce the brand identity.

Graphic design of folder and notepad for Aboa Mare Maritime Academy and Training Center (on the left a photo of the ready, printed products).
Graphic design and planning of marketing material for Aboa Mare (tube scarf, key chain, USB memory, brochure layout).
Logodesign for clothing / quality assurance of marketing material.
Participation in the company’s photo shoots, in organizing and quality assurance tasks.

Marketing video

Video production of a recruitment video in 2021 (during pandemic). I filmed new material and edited existing material to a new video.

Production of newsletters

One of this year’s newsletters, that I have compiled (online version)

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